As a Senior Creative & ACD, I bring big ideas to life—then roll up my sleeves and make sure they’re beautifully executed. Coming from a traditional creative background, I quickly learned that a brilliant idea is only as strong as the way it’s brought to life. That’s when my obsession with design began.
Over time, I became the one who not only thinks up the idea, but crafts and designs it too. Every element, every detail—conceived and created by me. I’m a hybrid: equal parts creative and craft.
I’ve had the privilege of leading and inspiring talented creatives and designers, building work that makes people laugh, feel, and think differently. Work that wins hearts, minds—and pitches.
I’ve worked at top London agencies across every media channel, in roles like Senior Creative, ACD, Creative Lead, Brand Guardian, and Head of Design. Along the way, I’ve helped shape iconic brands including the Army, Canon, Fiat 500, Nissan, Team GB, The RAFBF, Wilko, and Nescafé.
From building a design department from scratch to sparring (literally) with a world heavyweight champion the day after his big win, my career has been anything but boring. I’ve won awards, cracked impossible briefs, and helped turn ideas into reality—end to end.
Ideas first, craft obsessed.
RECENT EXPERIENCE
24 — 25 Publicis LeSHOP (Senior Creative & ACD)
22 — 24 Publicis Poke (Senior Creative & ACD)
21 — 22 Fold7 (Senior Creative & Design)
12 — 21 Krow London (Senior Creative & Head of Design)
12 — 12 RAPP (Senior Creative)
10 — 12 TBWA London (Senior Creative)
00 — 10 TEQUILA London (Senior Creative)
DON’T JUST TAKE MY WORD FOR IT…
NIGEL ROBERTS
CREATIVE PARTNER OPC
I worked with Ed on quite a few projects and it was always a pleasure. He gets on well with everyone while he thinks fast and works hard to makes sure that ideas do more than just answer the brief. And he has the visual experience and craft skills to bring ideas to life and make sure that, while they earn the attention of the audience, they reflect well on whichever brand is behind them. Ideas, craft skills, high benchmarks, energy and enthusiasm. What else do you need?
FREDERICO ROBERTO
ECD TBWA RADD
- I've had the pleasure of working closely with Ed on a wide range of projects, and I can say with confidence that, Ed became one of the most reliable and thoughtful creatives I’ve partnered with.
- Ed brings a sharp strategic mind to every brief, combined with a natural instinct for visual impact, clarity, and storytelling. Ed combines modern tools with old-school craftsmanship to test new ways of bringing eye-catching visuals to life through art-direction that feels both platform agnostic and, at the same time, platform-first.
- If you’re looking for a Senior 360 Creative, who brings both creative thinking and dependable delivery, I’d highly recommend Ed.
VICKI SAUNDERS
DMD KROW LONDON
I’ve had the pleasure of working with Ed for the last 9 years on a wide variety of campaigns. Ed can turn his creative hand to anything and is rarely phased by a complex or unusual brief. From big ideas to hard-working BTL channel executions, Ed always adds great value to the conceptual process. His skills don’t stop there. Ed is an excellent art director and designer which means his work isn’t just well produced, it’s beautifully crafted. Ed is one of those rare
all-rounder creatives that any agency would be lucky to have.