Canon wanted to meet IT Directors from the FTSE 100. I knew they were overlooked, so I flipped the perspective: let’s see them properly.
I created a DM pack with a digital camera and a personal video message from the Canon UK CEO inviting them to have their portrait taken by top photographers. Then created a exhibition of these portraits along with a coffee table book to keep.
It worked—17.5% response rate, full gallery attendance, and a multimillion-pound BAA deal signed on the night.
- Creative, Art Direction, Design, Typography, DM, Gallery Book, Event Marketing
Roberto Kauffman. Travelling to work. Soho.
Bo Olofsson. Enjoys Ali G.
Camden.
Thomas Kadri. Trading in the markets.
Berwick Street Market.
Tony Bayliss. Runs a tight ship.
Glasgow.
Jim Stone. Big Fan. Upton Park.
Richard Rundle. Loves Cold Feet. London.
Follow up DM galley book of the event.
Printed using Canon Image Press