TEAM GB
ROLE
Art Direction
Graphic Design
Branding
I created a new campaign logo, supporter bands called Bahia Bands, brand line and OOH campaign for the 2016 Team GB campaign.
The brand campaign logo represents Bahia Bands that people could buy and wear as their sign of support for Team GB.
The logo uses the Olympic colours and is used to separate the logo from Team GB’s brand
campaign line.
FIAT FCA
ROLE
Art Direction
Graphic Design
I created a new interactive, thrill seeking, pulse raising new experience at The O2 for Fiat FCA.
Working closely with 3D typography artist Ben Fearnley I created a unique image that would animate and pulse to your reactions.
I then created a tool kit to be used by agencies in the UK to promote this new experience.
WILKO
ROLE
Art Direction
Graphic Design
Branding
I created a new brand positioning, logo and tool kit for wilko.
Launched as a brand campaign in 2018 it was so well received that it was soon being rolled out across all of it’s internal and external media comms.
The new identity is a reflection of the vast amount of brilliant products that wilko stock and the joy they bring to millions of shoppers in the UK.
It now has a fun bubbly personality with a new chirpy and recognisable tone.
RAFBF
ROLE
Art Direction
Graphic Design
In 2018 I launched an new campaign for the RAFBF. The radar was used as the creative device to search for ex-service people who the RAFBF had lost touch with and who most needed their help.
I took this device through every media and brought it to life in digital comms as a real scanner, scanning people in your diary, social platforms, proximity ads in order to find as many people as we could.
The radar was designed to the exact spec as the original radar developed by the RAF.
The RAFBF are still searching…
FIAT
ROLE
Art Direction
Graphic Design
I created and designed this award winning DM pack for the launch of the new Fiat 124 Spider. Originally launched in 1966 I took this as inspiration to redesign a new car magazine in the style of an original car magazine from 1966.
Everything in this DM pack follows the same design principles from the 1966 Autotrader magazine, type, stock and ink.
I even redesigned new ads to look old, a real labour of love.
