In 2016 the Fiat 124 Spider was reborn.

To relaunch it we went back to the original 1966 Spider and recreated a car magazine from that year as a piece of DM. We re-named, re-wrote, re-used and re-designed original reviews, advertisements, photography and car specifications using a

well-known 1960s car magazine’s style and tone.

At the centre pages we jumped forward from 1966 to 2016, changing the tone and visual style to reflect the 2016 model.


2.7% conversion to sale. Total Sales in GBP sterling were £1,010,105.00

2017 DMA Gold Best Direct Mail

2017 DMA Bronze Best Automotive

2017 DMA Finalist Best Art Direction

Creative, Art Direction, Design, Direct Mail

Direct Mail