Autogazzetta

In 2016 the Fiat 124 Spider was reborn.

To relaunch it we went back to the original 1966 Spider and recreated a car magazine from that year as a piece of DM. We re-named, re-wrote, re-used and re-designed original reviews, advertisements, photography and car specifications using a

well-known 1960s car magazine’s style and tone.

At the centre pages we jumped forward from 1966 to 2016, changing the tone and visual style to reflect the 2016 model.

Results

2.7% conversion to sale. Total Sales in GBP sterling were £1,010,105.00

2017 DMA Gold Best Direct Mail

2017 DMA Bronze Best Automotive

2017 DMA Finalist Best Art Direction

Creative, Art Direction, Design, Direct Mail