You Wear

We came up with a speculative idea for Fiat one quiet Friday afternoon. Fiat 500 is all about style. So what if we created a Facebook app to scan your photos and match a 500 to the colour you wear most?

Results

We got a 6.2% share rate, well over 100% better than the Facebook average of 2.5%. And increased the number of Fiat Facebook fans by 20%. Not bad for a Friday afternoon.

• Creative, Art Direction, Design, Typography, Social