One quiet Friday afternoon, I had an idea: Fiat 500 is all about style—so what if we made a Facebook app that scans your photos and matches a 500 to the colour you wear most?
The result? A 6.2% share rate—over double the Facebook average—and a 20% increase in Fiat fans.
Not bad for a speculative idea on a Friday afternoon.
- Creative, Art Direction, Design, Typography, Social
