500 Icons

To the launch of the New Fiat 500 Icon we developed a never been done before social, pr and experiential campaign. We was going to street cast, photograph and make 500 people style icons in 24hrs. The event would be streamed live and collectable prints would be produced on the day. To do that we recruited a world renown photographer with a reputation for making models iconic – Rankin.

All was going to plan however the the referendum vote on Europe put an end to this idea as marketing budgets were cut over night.