We took a simple brief for an outdoor ad and started instead with social.

We were asked to create a poster for a Piccadilly Circus media placement to celebrate Fiat 500’s 60th birthday. But we thought, ‘why not ask those who love their 500’s (and there are a lot of people who do) to share their love?’ We solicited fans’ kisses on Facebook, then took the kisses and used them in the poster.


The fans loved it. The client loved it. The Drum loved it enough for a Highly Commended in Out of Home Best Integrated 2017.

Creative, Art Direction, Design, Typography, Piccadilly Circus OOH, Social