I was asked to create a poster for Fiat 500’s 60th birthday in Piccadilly Circus. But instead of starting with OOH, I started with social.

I thought—why not invite the people who love their 500s (and there are a lot) to be part of the celebration? So I asked fans to share their kisses on Facebook, then designed the poster using their real kisses—turning it into a love letter from the community, not just the brand. 

A simple brief, reimagined with a creative twist and crafted by me from idea to final design.

Creative, Art Direction, Design, Typography, Piccadilly Circus OOH, Social