To launch the Fiat Tipo in the UK, a car that’s unapologetically Italian and unexpectedly packed with kit, I focused on simplicity with standout. 

I created a bold, confident brand story around getting more than you’d expect for just £12,995. Crafted to cut through the noise and prove value doesn’t have to be boring.

• Creative, Art Direction, Design, Typography, TV, DOOH, Radio, Press