Flaunt The Froth

Get Gen Z to love an instant frothy coffee at home, they asked. We made this brand campaign about fun behaviour with friends, riffing on TikTok dance and challenge trends. The result is a campaign that spans TV, online/social and DOOH. And when markets outside of the UK saw it, they wanted in on the action too, taking the work across Europe. 

So when it came to our favourite work, this was something we really wanted to flaunt…

Creative, Art Direction, Design, TV, Social, Shopper Toolkit, Activation

TV – Nescafé Latte

Social – Nescafé Mocha

Social – Nescafé Vanilla Latte

An exciting range of colourful social films

A shopper toolkit that catches your attention 

Colourful shopper toolkit to path to purchase



Walk down the aisle with some flaunt-y attitude whilst holding a cappuccino mug and you can score some 

tasty prizes.

We'll transform the coffee aisle of one key store into a TikToker’s / Instagrammer’s paradise, turning it into a catwalk – music, lights and all – for shoppers to strut through with their

fiercest attitudes. 

Promoters will invite shoppers to participate and hand a QR Code coupon or discount to be redeemed at the checkout,

just by doing so.

Additionally, a mobile camera placed at the end of the catwalk will livestream this activation so fans can vote for the best #flauntthefroth swagger. The content will also generate additional content for the brand’s social platforms. 

The winners/most voted are in for special branded prizes such as cappuccino mugs, social influencer kits (light rings, etc) and a yearly supply of the entire NESCAFÉ Café Style range so shoppers can continue to flaunt it at home.

Walk it. Froth it. Flaunt it.