“Get Gen Z to love instant frothy coffee at home,” they said. So I built a brand campaign rooted in playful, social behaviour—tapping into TikTok dance culture and challenge trends to make it feel native, not forced.
From concept to crafted visuals, I created and designed every element across TV, online, social, and DOOH. All fun, no froth.
Creative, Art Direction, Design, TV, Social, Shopper Toolkit, Activation
ACTIVATION
WALK IT, FROTH IT,
#FLAUNT IT
I activated the campaign by transforming the coffee aisle of one key store into a TikToker / Instagrammer’s paradise, turning it into a catwalk – music, lights and all – for shoppers to strut through with their fiercest attitudes to score some tasty prizes.