I led the creative on a mind-bending visual campaign for the launch of NESCAFÉ Classic with added flavours—an idea-first approach with a crafted twist. The concept played with perception, challenging expectations just like the new product. 

I brought it to life through 30 disruptive assets across digital, social, and retail—each one created and designed by me for the European market.

Creative, Art Direction, Design, Social, Digital, Retail, Brand Commerce.