Flaunt The Froth
Coffee ads featuring generic smily people straight out of a Getty images search are two a penny. We came up with the idea of coffee with true character – a brand campaign celebrating actual individuality.
We set out to find a quirky colour-obsessed person, a musician and a gent with a flair for fashion. And found them. Bringing their distinct personalities across TV, online/social and OOH they helped us throw out the biggest coffee cliché. They clients didn’t just love it, they truly embraced it.
Creative, Art Direction, Design, TV, Social, Shopper Toolkit