Secret Recipes

Given a brief explicitly designed to shed light on the dubious quality of most pet food we created a TV and print campaign so successful the client had to pull it.

We indeed drove lots of people in store and online to do what the ad told them to do – ask about what was in their pet food.


Unfortunately, the client hadn’t prepared their staff to answer that question…

So if you never saw this hugely successful ad… that’s why.

Ad of the day David’s Reviews

Creative, Art Direction, Design, Typography, TV, Press