We were briefed to expose the shady truth behind most pet food. So I created a TV and print campaign that did exactly that—a little too well.

The idea was simple: get people to ask what’s actually in their pet’s food. And they did. In droves. Online, in-store, everywhere. Trouble was, the client hadn’t prepared staff for the answer… so the campaign had to be pulled.

If you never saw this hugely successful ad, now you know why.

Ad of the Day on David’s Reviews.

Creative, Art Direction, Design, Typography, TV, Press