Join the search.

Change a life.

This was a most unusual charity brief. We weren’t asking for money.We were asking people to help us find those we could give money and support to.

There are thousands of ex-RAF personnel out there, unaware that financial and pastoral support is available to them.

So we created a recognisable visual search motif for the campaign – the green RADAR originally developed by the RAF. We then found ways to get our audience searching with us to help change lives for the better.

Results

6,000 referrals to date, 500 RAF veterans and their partners have started to receive support from the RAFBF.

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• Creative, Art Direction, Design, Typography, TV, DOOH, Radio, Press, Social, Experience, Guidelines