Not your typical charity brief—we weren’t asking for donations. We were asking the public to help us find the people we could give money and support to.

Thousands of ex-RAF personnel were out there, unaware that help existed. So I built the campaign around a bold creative idea: turn the act of searching into something everyone could take part in. 

I created a recognisable visual motif—the RAF’s original green RADAR—and used it to get the public scanning, spotting, and sharing. 

From concept to crafted execution, every element was designed by me to help change lives for the better.

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• Creative, Art Direction, Design, Typography, TV, DOOH, Radio, Press, Social, Experience, Guidelines