Saying Yes

We were tasked with getting in touch with busy Commercial Directors at some of the UK’s top retailers, encouraging them to meet with new online retail channel creators Shoptility.

We created a high impact DM pack guaranteed to bypass protective PAs that was all about the amazing things that start when savvy people say yes.

Results

DMA Finalist Creative Solution 2015

61 of the 200 retailers contacted got in touch with Shoptility as a direct result of the packs – a response rate of 30.5%. Of that group, 11 have signed up to work with Shoptility, a conversion rate of 18%.

Creative, Art Direction, Design, Typography, DM