The Pulse

The Pulse at the O2 was a planned new interactive, social experience designed to immerse both grown-ups and kids in the emotional worlds of four iconic FCA brands. Brands that have their fingers on the pulse of fashion, style, technology and innovation.

Each visitor would be given a pulse-monitoring wristband on entry and this device will track their emotional reactions to our brands. 

As they move around the space, guests would be offered the chance to capture and share their experiences in a series of Instagrammable hotspots generating content that will spread news of The Pulse far and wide.


Unfortunately cancelled due to Covid Pandemic of 2022

Concept, Art Direction, Design, Typography, Website, Experiential


Pulse raising Abarth thrill experience

Pulse raising Fiat 500 dance floor

Pulse raising Alfa Romeo alpine view apartment

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