The Pulse at The O2 was designed to be more than just an event—it was an emotional, interactive brand experience for both grown-ups and kids, built around four iconic FCA brands with their fingers firmly on the pulse of fashion, style, tech and innovation.

I created the concept as a fully immersive, social-first experience. Every guest would wear a pulse-tracking wristband that monitored their emotional reactions as they explored the space—turning feelings into data, and data into moments.

From Instagrammable hotspots to shareable content and a journey mapped around mood, The Pulse was designed to make people feel—and then post about it. A bold brand space brought to life through creative thinking and crafted design.

Creative, Art Direction, Design, Typography, Website, Experiential