COLOURING IN

Fiat wanted to run a free paint upgrade promotion for those buying 500s to be sent out on Valentine’s Day.


I noticed that colouring books were making a comeback. Leveraging this trend, I crafted bespoke press ads and a DM pack that customers could colour in themselves.


The result? A stunning 31% conversion rate.


Creative, Art Direction, Design, Illustration, Typography, Press, DM