TEAM GB

We came up with Bring On The Great as a platform idea for Team GB’s Rio 2016.

We then created a supporters campaign that used Brazilian Bahia Bands to bring the idea to life visually and produced a series of striking sports images for outdoor, digital OOH and social posts. 

Team GB went on to have their most successful Olympics, as well as it being the first time a nation had ever gone on to get even more medals after previously hosting the games.

Results

#BringOnTheGreat began trending on social media, as athletes and fans took to their social pages to show off their bands and athletes winning medals.

Creative, Art Direction, Design, Branding, DOOH, Social, Guidelines