I created Bring On The Great as the platform idea for Team GB’s Rio 2016 campaign—capturing the spirit of optimism, pride, and possibility.

To bring it to life visually, I designed a supporter-led campaign inspired by Brazilian Bahia Bands—turning them into a bold graphic system that wrapped around striking athlete imagery. 

Team GB went on to make history—achieving their most successful Olympics ever, and becoming the first nation to win more medals after hosting the Games.

Every asset was created and designed by me, across outdoor, digital OOH, and social.

Creative, Art Direction, Design, Branding, DOOH, Social, Guidelines